Author: Jay-Rey (@Jay_Rey)
If you were lucky enough to catch Thor: The Dark World recently, you may have noticed something new in the beginning of the film: Marvel’s new opening credits logo. You can actually check it out online now if you won’t be seeing Thor. Below is Marvel Studios president Kevin Feige’s comments about how it came about (Read the full article here):
“We designed the very first Marvel logo for the first Spider-Man film. We’ve used that logo for eleven years, and with ‘Thor: The Dark World,’ it felt like a good time to update it because this is the very first film that only has the Marvel logo in front of it. You look back at the other films, and they’ve also featured our studio partners’ or distribution partners’ logos. But now that we are our own entity within the Walt Disney Company, it is only the Marvel logo in front of the movies. So that felt like the time to update it and have something that is more substantial as a standalone logo in front of our features.
“The key was, we really loved that old flip logo. We didn’t want to re-invent the wheel, but we wanted it to feel bigger, to feel more substantial, which is why it starts with the flip, but suddenly it’s more dimensional as we go through the lettering and it reveals itself with the metallic sheen before settling into the white-on-red, well known Marvel logo, with the added flourish of the arrival and the announcement of the Studios at the bottom of the word Marvel.
“My favorite part of it is, like all great studio logos, you need a fanfare, and we’d never had that before. We sometimes started the score of the movie, sometimes just had sound effects over it, sometimes had a song over it that leads into the beginning of the movie. So this is the first time that we have an actual, wonderful fanfare to accompany our logo. We turned to Brian Tyler to compose it for us, who this year has done two movies for us and two of what I believe to be two of the best scores in any Marvel Studios film, for ‘Iron Man 3’ and ‘Thor: The Dark World.’ So he thankfully was willing to and happy to create a spectacular standalone fanfare for us.”
I didn’t even think about that. This is the first Marvel movie to be totally made by Marvel Studios from within Disney. The last Marvel movie, Iron Man 3, had been worked on by DMG entertainment. As mentioned above, the first Spider-Man was when the original Logo was introduced, but its owned by Sony Pictures. It kind of makes sense, and the credits do look pretty cool. What do you think? Love it? Hate it? Who cares?